Research replaces opinion with data. Careful investigation, employing methodologies
derived from experimental behavioral research and cognitive psychology,
is the best way to understand your customers’ needs.
Perceptive Sciences' Behavioral Market Research and User Research services
will help you develop a deeper understanding of your customers, a requirement
for your products’ success.
Behavioral Market Research
Understanding your customers’ preferences is essential to a product’s
success, but traditional focus groups often cannot accurately answer a majority
of critical marketing questions (See our white
paper addressing the shortcomings of focus groups). Behavioral Market
Research allows us to go beyond what customers are simply able to say and
assess their underlying motivations and decision-making strategies. Behavioral
Market Research examines what your customers do, not what they say.
Using behavioral market research we can uncover your customers’ implicit
preferences and expectations regarding your product or service. Applying
proven experimental techniques allows us to eliminate biases, which often
arise in traditional market research, and have confidence that the results
are real, stable, and replicable.
User Research
User research is designed to understand users’ goals, tasks, and
mental models as they relate to your business and products. We employ a
variety of qualitative and quantitative methods, which can be customized
to answer business questions regarding users’ interactions with products,
services, websites or other interfaces. We can help you understand who your
users are through User Profiling, how they perform critical functions through
Task Analysis, and the environment in which they make their buying decisions
or use your product through Contextual Inquiry. Whether gathering data in
our lab or in the field, we can help you understand what your users want,
need, and value.
View a complete list of the services we offer.