Austin, Texas – (January 14, 2008) – Perceptive Sciences Corporation, a leading market research, user experience, and interface design firm celebrated its 8th anniversary in January 2008. Founded in 2000, Perceptive has evolved from a usability-testing only business into a market and user experience research firm providing science-based design recommendations to many of the world’s largest corporations. Over the past eight years, Perceptive Sciences has consistently provided actionable business solutions for more than 100 clients, most from the Global 2000, representing industries ranging from consumer electronics, to education, finance, healthcare, and software design.

“It has been a pleasure to watch Perceptive Sciences grow from a usability start-up firm to the world-class market research and user experience firm that we are today”, said Jamie Rhodes, CEO of Perceptive Sciences. “Over the past year, ethnographic research has emerged as the latest behavioral market research service demanded by our clients. Ethnographic research allows marketing and design teams to better understand their users by showing how products and services are actually used in the customer’s day-to-day environment. Thus, ethnography provides valuable insights into consumer behavior that are not always captured by experimental or survey research methods.”

Kelly Terry, Director of Business Development at Perceptive Sciences added, “Marketing and design teams continue to realize the importance of designing products that are easy to use. However, there is a growing interest in understanding the full range of environmental factors affecting users’ experience of a product in order to develop a truly customer-centric design.”

Headquartered in Austin, Texas Perceptive Sciences boasts a research team of professionals with extensive academic research experience in cognitive psychology, information science, and the behavioral sciences. To accommodate continued growth, Perceptive Sciences recently moved into larger quarters with two fully equipped user-testing labs for on-site studies. The team is also able to perform offsite testing using both mobile and remote testing equipment.

For information contact:

Email: Zachary.Hall@PerceptiveSciences.com
Phone: 1.866.9.USABLE