Perceptive Sciences - Clients: Case Studies

Perceptive Sciences has worked with a variety of clients across a wide range of industries. These case studies provide a sample of the type of work Perceptive Sciences has performed.

Access Group

Access Group, Inc., a non-profit organization, is the nation’s third largest provider of graduate student loans. This financial website wanted to understand how it could better meet the needs of two very different target user groups, graduate students and Financial Aid Administrators. Perceptive Sciences conducted usability tests and competitive evaluations to help Access Group redesign their website, www.accessgroup.org, to reflect the mental models of all its users.

Eastman Kodak

Eastman Kodak Company is the world leader in helping people take, share, print and view images - for memories, for information, and for entertainment. Kodak hired Perceptive Sciences to test its consumer film processing kiosk and picture making kiosks. Among the many findings was that a key technology difference in the two kiosk designs made no discernable difference to the users, potentially saving millions of dollars in manufacturing costs.

Harcourt

Harcourt Assessment Inc. needed a professional partner to conduct independent scientific research regarding customer satisfaction, usability, and efficiency of its Stanford Learning First web application. Perceptive Sciences was selected to lead the research and provide recommendations to Harcourt Assessment Inc.

Motive

Perceptive Sciences helped Motive, an enterprise software company, conduct benchmark testing for its SmartCall technology, which is used by Customer Service Representatives (CSRs). The usability of Motive’s software makes CSRs more productive, which results in happier Motive customers and substantial financial gains for the company.

Syzmo Energy

Syzmo Energy is the world’s first organic-compliant energy drink. Syzmo partnered with Perceptive Sciences to investigate whether its target market recognized the key differentiators that distinguishes Syzmo from competing products. Perceptive Sciences developed a market research program for Syzmo that emerged from the best practices of traditional market research methods and cognitive psychology.